The formulation is amazing!Ever since I started bycotting I wasn't able to find an alternate to loreal elvive but I finally found hair affairs hair serum upto the mark.I hope that they increase the quantity of the serum upto 100ml whilst also increasing their price so I don't have to buy so many bottles. It made my hair frizz free and made them shine also I no longer have an issue with detangling my hair after using this serum!